As part of a broader content ecosystem that I built from the ground up—including SEO articles, influencer campaigns, a thought leadership video series, and founder newsletters—I led the strategy, design, development, and launch of The Checkout, soona’s owned content hub.

This centralized platform became the home for our growing library of brand storytelling, customer testimonials and resources. Post-launch, it attracted 50K+ email subscribers, serving as a key driver of customer engagement, lead generation, and long-term brand loyalty.