To launch Cat Footwear’s SPRINT work shoe during the height of the pandemic, I led a heartwarming influencer campaign that combined purpose with product.

Through the #DeliveringGratitude initiative, creators surprised their delivery drivers with SPRINT shoes, work gloves, and wellness items—capturing the moment through Ring doorbell footage to fuel a high-impact social campaign.

We amplified engagement through an online nomination form, enabling customers to gift their own drivers. The result was a deeply authentic campaign that resonated across digital platforms and led to a 153% increase in net following.

Campaign Impact:

• 10+ UPS drivers featured in surprise content

• 5+ influencer partnerships executing multi-layered creative

• 50+ audience submissions for gifting their own drivers

• Drove brand awareness and goodwill at a critical cultural moment