To drive awareness and sales of officially licensed NFL cake toppers in 15 priority markets, I led an integrated influencer and broadcast campaign for DecoPac timed to the NFL Kickoff. We activated 36 influencers with strong social presence in family and hosting spaces, delivering localized content and call-to-actions to purchase at market specific retailers and bakeries.

I also secured 10 broadcast TV segments and developed co-branded content in each market, amplifying reach with a total broadcast viewership of 9.2M. The campaign generated:

• 180+ pieces of influencer content

• 1M+ influencer reach

• 9.2M broadcast views

• Strong retail engagement through custom links and in-market activations

This multi-channel strategy successfully merged lifestyle storytelling with product education—bringing game day celebrations (and cake) into homes nationwide.